Dan Parker spent two decades working with ‘big food’ corporations – until obesity-related type 2 diabetes made him decide to change direction
By Sarah Boseley
A former advertising executive who spent two decades working with “big food” corporations has revealed how they are still working to persuade us to eat more sugar and junk food in spite of the obesity epidemic.
Dan Parker, who was a successful advertising executive earning his living promoting Coca Cola and McDonalds, told the Guardian in his first interview that the food industry is behaving like Big Tobacco. “I think what the food industry does now will define where it lands. If it behaves like tobacco it will end up being treated like tobacco. And I think it is behaving like tobacco,” said the former industry insider.
Parker’s life changed when he was diagnosed with obesity-related type 2 diabetes, the disease that killed his father. In a “lightbulb moment”, he realised he could help save people’s lives by using his skills to try to help curb the junk food we eat.