Saturday, 27 November , 2021


New Cold War also competing in Rio Olympics

International sporting events have a clear political nature: nation-states enter the stadium under their national anthem, represent their countries, and, in the case of victory, their rank increases. In other words, sports is an instrument of “soft power” if we use Joseph Nye’s term. Moreover, the country hosting a sporting event can improve its image, as was the case with the Sochi Winter Olympic Games.

Sport et mondialisation

Aux antipodes des valeurs de l’olympisme, le sport-business est devenu une industrie très lucrative. Produit et reflet de la mondialisation, il lui imprime ses...