Government social-media managers have transformed official feeds.
By Ali Breland
Jan 21, 2026
The U.S. Labor Department is embracing Nazi slogans and tropes, the Pentagon’s research office is deploying neo-Nazi graphic elements in its social-media feeds, and the Department of Homeland Security recently posted lyrics mimicking a popular song by a band with ties to an ethno-nationalist social club.
The official social-media channels of the Trump administration have become unrelenting streams of xenophobic and Nazi-coded messages and imagery. The leaders of these departments so far refuse to answer questions about their social-media strategies, but the trend is impossible to miss: Across the federal government, officials are advocating for a radical new understanding of the American idea, one rooted not in the vision of the Founders, but in the ideologies of European fascists.
On January 10, the Department of Labor posted a video with the caption “One Homeland. One People. One Heritage,” which sounds eerily similar to the Nazi slogan “Ein Volk, ein Reich, ein Führer” (“One people, one realm, one leader”). The post has 22.6 million views. One week ago, the Pentagon’s research office posted silhouettes of Revolutionary-era troops with glowing white eyes. The glowing eyes, and the filter that gave their boots a red and cyan tint, are often used in the Right Wing Death Squad subgenre of “fashwave” memes—content posted by neo-Nazis trying to make their views more aesthetically pleasing. DHS also recently posted an image of a horse rider with a B-2 bomber overhead, superimposed with the text “We’ll have our home again.” That phrase is nearly identical to lyrics from a song by a group affiliated with the Mannerbund, a far-right folk group that draws upon Germany’s ethno-nationalist Völkisch movement: “Oh by God, we’ll have our home again.”
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